3 Review(s)

Introduction to Business Research: The course begins with an overview of the importance of research in business decision-making and strategy development. Students learn about the role of research in identifying opportunities, solving problems, and informing organizational practices.Research Design: Students learn about different research designs and methodologies used in business research, including quantitative, qualitative, and mixed-methods approaches. They explore how to select appropriate research designs based on research objectives and data requirements.Data Collection Methods: The course covers various methods of data collection used in business research, such as surveys, interviews, focus groups, observations, and secondary data analysis. Students learn about the advantages, limitations, and ethical considerations associated with each method.Sampling Techniques: Students learn about sampling techniques used in business research to select representative samples from a population. They explore probability sampling methods (e.g., simple random sampling, stratified sampling) and non-probability sampling methods (e.g., convenience sampling, purposive sampling).Questionnaire Design: Students learn how to design effective questionnaires for collecting primary data in business research. They explore principles of survey design, question wording, response options, and scale development to ensure validity and reliability of survey instruments.Data Analysis Techniques: The course addresses techniques for analyzing quantitative and qualitative data in business research. Students learn about descriptive statistics, inferential statistics, regression analysis, factor analysis, thematic analysis, and content analysis.Research Ethics: Students learn about ethical considerations in business research, including informed consent, confidentiality, anonymity, and data protection. They explore ethical guidelines and codes of conduct governing research practices and human subjects' protection.Literature Review: Students learn how to conduct a comprehensive literature review as part of the research process. They explore techniques for searching, critiquing, and synthesizing academic literature to establish the theoretical foundation and rationale for their research.